ABOUT
ABOUT ME

Personal:

  • Recovering Girl Scout cookie addict 

  • Wall Street Journal devotee

  • Backyard vegetable farmer

  • Floridian living in New York

  • Wife to Bennett, Mother to Tate (age 2)

Professional:

  • People manager of teams from 1-12, with a focus on professional development and maximizing strengths

  • Product-passionate, analytics-focused, relationship driven

  • Customer-obsessed

WHAT I'VE DONE
  • Experience: 12 years in buying and merchandising for major retailers

  • Education: Cornell University

  • Training: Gap Inc's rotational Retail Management Program for planning, production, and buying

  • Retail: Experience in all retail channels, including vertical, specialty, department stores, e-commerce, mass market, and independent brick + mortar

  • Categories: Knowledge of apparel, accessories, home furnishings and decor, and pet supplies

WHAT I DO

I help brands expand their reach through great product.

  • Assorting profitable product lines

  • E-commerce Launches

  • Trend forecasting

  • Product development

  • Private label collections

  • Facilitating collaborations

  • Licensing agreements

  • Editorial curation + press management

My goal is to get the right product --

at the right price, in the right place, at the right time -- into the hands of customers.

PROJECTS

Buying + Branding

Over 12 Years experience in Buying + Merchandising

in Apparel, Home, and Pet

Check it out:

Press Relations

Surfacing great brands to editorial and news media for publication + feature.

Tell me more:

Product

Facilitating collaboration between great brands is what I do best.
See some examples:

Other

That time I ran for office, worked in an investment bank, and more.

Girl, pick a lane:

 
BUYING + BRANDING
Head of Innovation - Tommie Copper
Director of Buying - Independent Pet Partners
Project Manager - Bee+ Willow Home (Bed Bath + Beyond)
Senior Buyer - Bed Bath + Beyond Furniture
Senior Buyer - One Kings Lane Furnishings
Senior Buyer - One Kings Lane Holiday + Gift
Associate Product Manager - Macy's Private Brand
Merchandiser - Banana Republic FS Accessories
Assistant Merchant - Old Navy Denim
Show More
 
MEDIA + PR
Press Relations - Colleen Waguespack Interiors
Press Relations - Joanna Buchanan
Press Relations - Fig & Dove
Vice President - Nina Reeves Communications
VP Partnerships - Modern Pioneering/American Public Television
Business Development - Sustainable Furnishings Council PR
Copywriter - Jonathan Y
PR Assistant - Theater Communications Group
Marketing + Public Relations - Kerzner International Hotels
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PARTNERSHIPS + PRODUCT DEVELOPMENT
 
Tommie Copper Topical Pain Relieving Products
One Kings Lane - licensed line for The Shade Store
One Kings Lane - Paint Collection
One Kings Lane - Wallpaper
Wildsaint - Organic Dog Grooming
Roberta Roller Rabbit for One Kings Lane
Kittybelles Cat Toys for Huxley + Kent
One Kings Lane - Designer Gift Wrap
Gripperz Non-Spill Pet Bowl
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OTHER
 
Regional Chair, NYC - The Teneo Network
Elected Library Trustee - Mount Kisco Public Library
Fellow - The National Review Institute
Summer Intern - Citigroup
Founder - Celebration Coordination Events
Intern - RobbReport Monaco Rendezvous
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IN THE NEWS
Furniture Today: E-Commerce Trends
VendHQ: Future Trends in Retail
Daily Signal: Raising the Next Generation
Welcome Home: Shopping for your Home
Show More
CONTACT
WHERE TO FIND ME

rracha

rachelgerli@gmail.com

Tel: 954-260-6234

FOLLOW ME
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