HELLO!
I'm
RACHEL
GERLI
It's so nice to meet you.
I connect brands with customers through great product.
ABOUT
ABOUT ME
Personal:
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Recovering Girl Scout cookie addict
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Wall Street Journal devotee
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Backyard vegetable farmer
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Floridian living in New York
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Wife to Bennett, Mother to Tate (age 2)
Professional:
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People manager of teams from 1-12, with a focus on professional development and maximizing strengths
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Product-passionate, analytics-focused, relationship driven
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Customer-obsessed
WHAT I'VE DONE
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Experience: 12 years in buying and merchandising for major retailers
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Education: Cornell University
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Training: Gap Inc's rotational Retail Management Program for planning, production, and buying
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Retail: Experience in all retail channels, including vertical, specialty, department stores, e-commerce, mass market, and independent brick + mortar
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Categories: Knowledge of apparel, accessories, home furnishings and decor, and pet supplies
WHAT I DO
I help brands expand their reach through great product.
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Assorting profitable product lines
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E-commerce Launches
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Trend forecasting
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Product development
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Private label collections
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Facilitating collaborations
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Licensing agreements
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Editorial curation + press management
My goal is to get the right product --
at the right price, in the right place, at the right time -- into the hands of customers.
PROJECTS
BUYING + BRANDING
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